One person on the phone can undo an entire marketing budget in 30 seconds. We can generate leads all day long. If the call doesn’t make that customer feel like they found the right company, all of it was wasted money. Booking rate and phone-sold memberships are the numbers that actually tell you if your marketing spend is working.
@officialchadpetermanTranscript
The person who answers the phone has more impact on our success than my entire marketing budget. Let me explain. We can market all day long. We can generate leads all day long. But if we can't book the call, if we can't provide a level of trust over the phone where that customer knows that they made the right phone call and they have found a company that is going to take great care of them, then what are we talking about? All of that money goes out the window. Looking at our booking rate, looking at how many memberships are sold over the phone, all of these metrics are critical in making sure that every dollar you spend results in an opportunity to take care of another customer.
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