We’ve grown 80% in 365 days. In some of those years, we actually made less money the year after. Here’s why: when you grow that aggressively, your process either breaks or was never built in the first place. Big growth years sound great on paper. But if your infrastructure can’t withstand the pace, your bottom line shrinks, because you end up throwing people at problems instead of building the process that would’ve scaled you efficiently.
@officialchadpetermanTranscript
we've grown up to 80% in 365 days before and what I'll tell you in some of those bigger growth years, we actually made less money the following year. Let me tell you why. When you're growing aggressively, what you have to understand is that process and procedure will break and or you may not have built it yet, that is the key. You've got to understand how fast can you grow? Big growth year sound great. However, you have to understand what your infrastructure can withstand. If it can't withstand the growth, what you're going to see is that bottom line is going to start to shrink because you're going to start throwing people at problems rather than creating processes which is the way to scale efficiently.
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