The golden age of the trades isn’t guaranteed for everyone in it. Two groups are about to find that out the hard way. Owners with no real brand, just PPC that works until AI and search change underneath them. And owners still hiding from price transparency, while customers already have the tools to find pricing without you. The businesses that lean into both instead of resisting them are the ones still standing when this shifts.
@officialchadpetermanTranscript
Everyone is screaming about the golden age of the trades. Here is who is about to get completely wiped out. Those people are the people that aren't investing in their brand. Let's face it, PPC, it's great right now. But how long is that gonna last with AI and large language models and people using search differently? You have to build your brand. The other piece is the people that are scared of price transparency. People are looking for pricing. They have resources that will tell them where to find pricing. How are you leaning into these things that were once thought to be no-nose in any trades business? Understand that AI is coming and we have to lean into it or we may not be able to be found by tomorrow's consumer.
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