Even after doing it successfully, I’d tell you a second location is one of the hardest things you can do. Adding a trade keeps your existing trust intact. A new location throws it out. New market, no reputation, marketing costs that are suddenly much higher, and a location an hour or two away that you can’t manage the way you manage the one under your roof. Go in with your eyes open.
@officialchadpetermanTranscript
Adding a second location is probably one of the hardest things to do. Have we done it here successfully? 100%. If I look back, would I have done things differently? 100%. It's far easier to add a trade and to market to a current customer base that already know like and trust you than going into a completely new market where customers don't know who you are. They've never heard of you. They have no reason to trust you. What I have seen there is marketing costs are extremely high. Distance is a thing, so geography and you being able to manage a location. Think about all the issues that you have managing the current location under one roof. Now you're going to manage from an hour, two hours away. That's difficult. And there are logistical concerns to think about, so on and so forth.
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