If you’re picking a trade to build a business in, this ranking might change your mind. I scored six trades 1 to 10 based on two things: ticket size and seasonality. The ones with year-round demand and big invoices won. The ones tied to a short season lost points no matter how good the work is.
@officialchadpetermanTranscript
rate these home service industries as a business from one to 10. So let's start with plumbing. - Plumbing, I would give a seven to. You've got large tickets and there's no seasonality. - And what about HVAC? - There's a lot of seasonality here in the Midwest, but you do have larger tickets, I'd give it a eight. - Pool maintenance. - Pool maintenance, in the Midwest, there's only about six months of pool season, so I'm gonna rate that about a five. - What about landscaping? - Landscaping, similar in that you've got seasons, so I'm gonna give that one five as well. - Electrical. Electrical, I really like, it's a newer trade for us, but you've got some higher tickets. There's no seasonality and there's an aesthetic aspect to electrical that I think people are more apt to make upgrades to their home. I would give that a eight. - And then last one here, roofing. - Roofing's interesting, Midwest, we're kind of an insurance market, so it makes it a little bit tougher when you don't have storms, but there are larger tickets. You've got kind of a sales and marketing organization, so I would give that one a eight as well.
Download Transcript
Related Videos
Here’s the fastest way to know if you’re making money or just staying busy: know your three numbers. 50% gross profit. 35% overhead. 15% profit. If you can’t say where you stand on each right now, that’s the first problem to fix.
If I could only track five numbers in my HVAC sales department, it would be: revenue per lead, close rate, average install revenue, discount rate, and revenue to budget. Most owners track none of them daily and then wonder why the month got away from them. Measure every day and the numbers stop surprising you.
If your tech left for $2 more an hour, money wasn't the problem. The problem is there was nothing else keeping them. Techs spend most days working on their own. If the money's right, it's the one-on-ones, the organizational support, the daily encouragement that keeps them here. A small raise can't outbid a place people actually want to work and feel supported.
This is where we build technicians from scratch. Zero experience walks in, and electricians, plumbers, and HVAC pros walk out. Everything in this lab is functional. They can tear it apart, we can plant faults, and they can fail safely here instead of in a customer’s home.