A vision your team has never seen might as well not exist. Mine goes out to every employee at the start of each year. Three years out, rewritten annually, edited when something didn’t work. And here’s what I’ve learned: the bigger the vision, the harder the right people grab on. I’d have quietly lost good people if they didn’t know where we were headed.

What is the vision that you share with the team to keep everybody looking in the right direction? Is it three year or five year or fifteen year? The vision that we share with the team is the same exact one that we shared at the end of 2015. I rewrite it every single year. It casts out three years. So this is what it'll look like in three years. I'm visionary and I can see a lot of stuff, but most people like three years. That seems like a doable time frame. Some people say five, ten, whatever. I can't cast out into ten. I've never been able to cast out in this business. I feel like there's too many variables to be like, oh, this is where we're going to go. Like it never ends up there. And what I would tell you is the vision. A lot of things that I write every year when I go back to rewrite. Some of those things are like, oh, we're just going to edit that one. That didn't seem to work. So that's not part of the vision anymore. But this is what it's going to look like in three years. And I think that's okay, right? I mean, you're going to learn stuff along the way. Or hey, we're going to focus on this, whatever it may be. But yeah, we share that every single year. So a copy goes out usually first to the year and they all get it. They all see it. I will tell you that the bigger the vision, if you've got the right team, they grasp onto it. When I told them we were going to have 27 locations in three years, and I had people coming to me, hey, when you open this one, my wife and I want to move back there, tap me on the shoulder. I've got two locations right now that I'm just looking to make an acquisition and because I've got people here that want to move there. But I would have never known that had I not shared it, right? And I probably want to lost that person because at a certain point, their wife's going to go, we move in. Okay, bye.