Offering one solution is quietly costing you two things: your close rate and your average ticket. When there’s only one option, the customer’s choice is yes or no. When there are several, the choice becomes which one. That shift changes everything. People want options everywhere else they spend money. Your service call shouldn’t be the exception.
@officialchadpetermanTranscript
to increase your average ticket, start offering more than one solution to your customers. I catch a lot of heat for the number of options that we offer here at Pederman Brothers. Regardless of the number that you believe is correct, what I want you to do is just focus on offering more than one. Also, take a look at your close rate when only one option is offered. My guess is it's far less than when you offered multiple options. When we give a customer one option, we're essentially giving them an ultimatum. I don't know about you, but I don't want to be given an ultimatum. Ever, I want to have options. Well, you can choose this one, this one, or this one. Think about anything you buy. There's options. Go to the grocery store. There's options. Everywhere you go, there are options. Why should we be any different?
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