The most dangerous time in our company’s history was when revenue was growing the fastest. Everyone saw the phones ringing and the top line climbing. What they didn’t see was us throwing people at broken processes and ignoring the mechanics underneath. Fast growth doesn’t fix a broken business. It just hides it, until it can’t anymore. Grow efficient, not just big.
@officialchadpetermanTranscript
Back in 2223, we were exploding on top line revenue. Calls were coming in, the phones wouldn't stop ringing, however, internally we were throwing a lot of people at broken process. We weren't watching the mechanics of the business because the top line was growing so freaking fast. Paying attention to the mechanics of your business are critical in making sure that you are not only growing but growing efficiently and growing healthy. If you're not, all of this can come crashing down and one great month can start to deteriorate into a bunch of others and all of a sudden we start to look at the metrics of the business and they are not where they need to be to run an efficient company. Always be looking at the internal pieces of your business. Build process and procedure before throwing people at it. Understand how efficient you are, are you priced right, are you buying materials correctly, our other cost staying in line so that you can run an effective business.
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