Your cheapest lead source isn’t Google. It’s the customers you already have. Every owner has a database full of people who already trust them, and most do nothing with it. We built an entire role around it: a database marketing specialist who reactivates past customers with the new products and services they don’t even know we offer. That’s growth you already paid for.
@officialchadpetermanTranscript
If you want to generate more leads, before you pay Google another dollar, do this. We all have customer databases. Now how effectively use that database will ultimately determine how successful you're gonna be. Here at Peterman Brothers we have an entire position called a database marketing specialist. They are there to figure out what are current customers who already know, like, and trust us, what they need, what they need to be educated on. New products, new services, all of these things need to be communicated to our customers if they're ever going to purchase them. So what are you doing to reactivate your customer database? I can tell you, it's far cheaper than paying for leads on Google.
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