Could your business survive you disappearing for 30 days? That’s the real test of whether you’ve built a company or just a very demanding job. You can run on brute force and yourself for a while, but it hits a ceiling fast. Scaling means building the processes and people that let it run whether you’re there or on a beach with your phone off.
@officialchadpetermanTranscript
Here's a brutal test. Disappear from your company for 30 days. Where does the revenue go? We have to be thinking about what processes, what procedures within our company are helping us scale. We can't do it for brute force. It will not work. You can get so far by doing everything yourself and having not a whole lot of process and procedures, having managers that aren't really doing a great job, you can survive for a little bit. But in order to scale a company, we have to create layers of management with process and procedure. People that are empowered to go do a great job. They understand what it takes to win. All of these things are drastically important. If you truly want to build a company that can sustain without you. So again, simple test. If you were to disappear or go on vacation, what happens in that company? Are you still running it from the beach? Are you still having to make decisions? Or is the company operating like you put all of these processes and procedures in place to do.
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