Your best lead source costs you nothing, and most owners barely pay attention to it. Referrals convert higher than almost anything, yet they’re treated like a happy accident instead of a system. Track them. Incentivize your techs to set them. Give your office staff referral codes. We even built a dashboard just for referral traffic. Stop hoping for referrals and start engineering them.
@officialchadpetermanTranscript
One of the highest converting leads that you have, probably has a marketing budget of zero. What am I talking about? Referrals. We all talk about them, but are we tracking them? Are we incentivizing our technicians to set them? Are we educating the customer on what other services we actually provide? Here at Peterman Brothers, we have an entire dashboard dedicated to referral traffic. We even have a referral code for our people in the company that aren't technicians, but have family and friends and neighbors who could probably use our services. But oftentimes, we don't talk about it. We don't promote it. All of these things are incredibly important if you're going to have a referral program that truly works.
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