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The best business to start isn’t the exciting one. It’s the boring one people can’t live without. If I lost it all and had 12 months to rebuild to $100K a month, I wouldn’t pick something I’d have to convince people to want. I’d pick something they already need, sell it hard before building anything, and make sure someone other than me could eventually deliver it. That’s how you scale.

@officialchadpeterman
1.4K views38 likes0:49ENSep 21, 2026
157 words907 characters11 sentencesReadability: Middle School

Transcript

If you took everything away from me and gave me 12 months to get back to 100k a month, I wouldn't pick a sexy business. I would pick something boring. I would pick something that is essential that people need, that I don't have to convince them that they want. I would start by getting out there and beating the streets and selling way before I ever started to build infrastructure. Infrastructure is important to keep in mind as you move forward, answering the phone, booking appointments, delivering the service. All of these things can be done in these boring businesses, especially in home services that we know that people need. So before you start anything, ask yourself, is there already demand? Is this something that people need? Can someone eventually deliver this service other than me? That is how we scale a business. All of these things are important to think about before you start anything.