You can’t coach a tech on calls that don’t exist. That’s the mistake I see in nearly every company. They obsess over improving the technician while their internal operations can’t even book enough work for that tech to practice on. Get the front end dialed in first. Then, and only then, go sharpen the tech.
@officialchadpetermanTranscript
how do we make our texts better? How do they run this process? How do they do this? How do they do that? Is that important? 100%. But if you can't book the calls for them to actually practice on, then it's not gonna work. So let's get the internal ops all dialed in and then let's move to the technician and see if we can make them better. See if we can improve their conversion, their average ticket, all of these things. But at the end of the day, the technician can go out there and they can sell work. So that's kind of like a, we can push that off a split second. Well, we get all this dialed in. I think that is the one miss that all of these companies that I see, they miss on that piece. If you can get that dialed in, your company will grow.
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