Most owners think follow-up needs to be some clever sales script. It doesn’t. It just needs to be human. “How was your service? What can I answer for you? Want me to come back out and talk it through with both decision makers?” Simple, helpful, no pressure. The follow-up itself is the trust. And it puts real money back on the books.

I'm going to give you the follow-up message to save you millions. We all talk about follow-up or better said, a lack thereof. We have to follow up on these projects. Sometimes homeowners aren't ready to make a decision right there in the moment. And that's perfectly fine. Let's give them the space and time to make that decision because at the end of the day, this is a big investment in their most prized possession. So how do we follow up? We follow up by simply asking, how was your service? What questions can I answer? Just be human. We don't need a tricky sales pitch or something, you know, slimy or salesy to try to get this work done. Where you're building the most trust is that you actually followed up. It's very simple. It's not complicated. We just have to have a system and procedure to make sure that we follow up regularly with this customer. And again, offer to be helpful. How can I help you? What questions do you have? Could I get someone back out there to talk with maybe both decision makers? Whatever it is, you need to develop a process for following up effectively because it can put a ton of money back into the business that otherwise would have gone out the door.