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If you only recruit when you have an opening, you’re already behind. Recruiting isn’t a task you do when someone quits. It’s an always-on part of the business. When we were small, I spent 5:00 to 6:30 every morning on Indeed and LinkedIn before the day started. The pipeline exists because you build it before you need it.

@officialchadpeterman
1.5K views24 likes0:48ENSep 21, 2026
156 words855 characters13 sentencesReadability: Middle School

Transcript

If you're just recruiting when you have a need, you're already behind. It's important to understand how important recruiting is to your business. You always need to be looking for top candidates. You always need to build relationships. You always need to be out there looking for the next people that are gonna take care of your customers. I remember when we were small, I spent every morning from about 5 a.m. to 6.30 a.m. before the day started, reaching out to people on Indeed, on LinkedIn, whatever the service was to make sure that I was in front of any talent that was out there that we could add to our team. If you're smaller, you're gonna have to do this on your own. As you become larger, the need for a recruiting team is gonna become imperative to make sure that you are always recruiting the top talent that's gonna help grow your business.