If you only recruit when you have an opening, you’re already behind. Recruiting isn’t a task you do when someone quits. It’s an always-on part of the business. When we were small, I spent 5:00 to 6:30 every morning on Indeed and LinkedIn before the day started. The pipeline exists because you build it before you need it.
@officialchadpetermanTranscript
If you're just recruiting when you have a need, you're already behind. It's important to understand how important recruiting is to your business. You always need to be looking for top candidates. You always need to build relationships. You always need to be out there looking for the next people that are gonna take care of your customers. I remember when we were small, I spent every morning from about 5 a.m. to 6.30 a.m. before the day started, reaching out to people on Indeed, on LinkedIn, whatever the service was to make sure that I was in front of any talent that was out there that we could add to our team. If you're smaller, you're gonna have to do this on your own. As you become larger, the need for a recruiting team is gonna become imperative to make sure that you are always recruiting the top talent that's gonna help grow your business.
Download Transcript
Related Videos

Here’s the fastest way to know if you’re making money or just staying busy: know your three numbers. 50% gross profit. 35% overhead. 15% profit. If you can’t say where you stand on each right now, that’s the first problem to fix.

If I could only track five numbers in my HVAC sales department, it would be: revenue per lead, close rate, average install revenue, discount rate, and revenue to budget. Most owners track none of them daily and then wonder why the month got away from them. Measure every day and the numbers stop surprising you.

If your tech left for $2 more an hour, money wasn't the problem. The problem is there was nothing else keeping them. Techs spend most days working on their own. If the money's right, it's the one-on-ones, the organizational support, the daily encouragement that keeps them here. A small raise can't outbid a place people actually want to work and feel supported.

This is where we build technicians from scratch. Zero experience walks in, and electricians, plumbers, and HVAC pros walk out. Everything in this lab is functional. They can tear it apart, we can plant faults, and they can fail safely here instead of in a customer’s home.