If your leads dried up, don’t spend a dollar until you’ve done two things. One, check your op metrics. You’re likely leaking leads out of a funnel you already paid to fill. Two, go back to your existing customers. They already trust you and many need services they don’t know you offer. Fix the leak and mine the base before you ever touch the ad budget.
@officialchadpetermanTranscript
What do you do when your leads suddenly dry up? Most people think throw more money at it. What I'll tell you is that's the wrong approach. What you should be doing is checking all of your internal opt metrics. Your booking rate, your cancellation rate, are we dispatching the right tech to the right call? Conversion rate, average ticket. Are we taking care of the leads we actually have? My guess would be you're letting a lot of leads leak out of your funnel. The other thing you need to be doing is reaching out to your current customer base. You have a customer base that is hungry for your services, but they may not know they need them. They may not know what's available. Look at your customer base when the leads dry up. Make sure your internal operations are in order before you go spending more money and essentially lighting it on fire.
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