Most owners add a second trade too early. Here’s the three-part test before you do it. Your primary trade runs healthy margins with no major fires. You’ve stepped out of it, with leadership and systems running the show. And your customers have actually told you they want the new trade. Miss any of the three and you’re just buying problems.
@officialchadpetermanTranscript
Three signs you're ready to add a new trade. What I see is most people do it too early. First, your primary trade should be producing healthy margins. There shouldn't be really any major issues, everything should be running fairly smoothly in that primary trade. Second, you're not involved in that primary trade. You put leadership in place, you have systems and processes that allows that primary trade to run while you shift your focus to potentially another trade. It will take a lot of focus. The last piece is making sure that your customers actually want this second trade. That's super simple. Use your CSR team, use your technicians. Hey, we're thinking about adding X trade. Would you have a need for that? Once you determine that there is demand, which oftentimes there is, then you can start planning out the second trade.
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