Marketed leads usually don't come in when it's 60 degrees and the windows are open. You have to create revenue streams even in the slow season. That's what the membership base is for. Recurring maintenance keeps trucks moving, and the older systems on that list feed your install department when nothing else will.
@officialchadpetermanTranscript
Low seasons are tough and they come, especially being here in the Midwest, we get a spring that sometimes never ends and a fall as well where the temperatures are mild. What we have done to insulate ourselves from the slow season is we have worked really hard to build our membership base. Recurring maintenance is what is going to keep your guys busy during these slow times. The next level of that is recurring maintenance is not all equal. There is recurring maintenance on older systems. There's recurring maintenance on younger systems. What you need to make sure is that you have your operational KPIs dialed in to the point where you make sure that you have enough old maintenance to feed your install department because the marketed leads are not going to come in during when it's 60 degrees outside. People got their windows open. It's not going to happen. You have to manufacture that installed demand there. The other thing in the slow times, what we really try to focus on is training our employees for when it does get busy so that they can run those calls efficiently. We're not having callbacks. We're not having issues with installs. All of those things, I think, are important things to think about during the slow season.
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