Controversial take: the best lead source in home service is analog, not digital. While your competitors bid Google into the ground, you should be asking for reviews, planting yard signs, and outbounding your own customer base. Those leads are already paid for.
@officialchadpetermanTranscript
The best way to get leads in home service now is maybe a controversial opinion, but it is more analog, less digital. Google is only getting more expensive. It's also with private equity in the space is getting more competitive. And what we're seeing is people are willing to spend outrageous amounts of money to get leads. So we've got to do the things that no one else is willing to do. We've got to do the analog. We've got to ask for reviews. We've got to plant yard signs and yards. We've got to outbound to our own customer base. We've got to really focus on cross selling. Again, how are you monetizing your database? If you've been in business for 15 years, you have 15 years of customer data that if you're not calling them and proposing an offer, if you're not outbounding them to see how their service went and offering them something else, then you're doing yourself a disservice because those leads you already paid for it once. Why not see if we can increase our ROI off of what we spent initially?
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