Most owners think about selling their business the second things start going well. I think about it backwards. Treat your business like a stock. If it's performing, you don't cash out, you buy more. Reinvesting in training, in systems, in the team compounds in a business you actually understand and control. Cashing out early on something that's working is the easiest way to leave the biggest gains on the table. If your company is healthy and growing, that's not the signal to sell. That's the signal to go all in.
@officialchadpetermanTranscript
we want to keep as much money in the business and working for us as humanly possible. Let's face it, your business should be your most valuable asset. So if you had a stock that was performing really, really well, would you take money out of that stock or would you keep pumping money into that stock? Look at your business as a stock. What should you do? Well, my recommendation would be to continue to put money in at the rate at which you want to scale and the level to which you want to scale to.
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