Most home service owners spend on ads and miss the moving billboards already in their fleet. Every truck you've got is already paid for, already on the road, already parked in driveways across your market every single day. That's free impressions most owners never count, because they only think about marketing as something you buy, not something you already own. A wrapped van sitting in a driveway for two hours does more for your name in that neighborhood than another week of ad spend ever will.
@officialchadpetermanTranscript
This is our truck. It is very unique. My brother and my picture are on the side of it. We rebranded the company back in April of 21. So it's been like five years. It's extremely important. Your trucks are your most valuable asset in a home services business. We have 350 trucks rolling around on the road as moving billboards. And so we wanted something that was recognizable and that people would notice and remember. It also kind of gives the family feel in that me and my brother are still actively involved in the business and still pushing it forward.
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