16 systems sold off 32 HVAC leads. $231K closed. That’s a 50% blended close rate, and we’re aiming for 55%+ typically. Here’s why I care this much: every lead you don’t close, you already paid for. No close means no revenue on the same bill. Stop checking your close rate once a month. Start tracking it in real time.
@officialchadpetermanTranscript
the big operational KPIs that we're always looking at is close rate. We are on a minute-by-minute basis, are monitoring what is our close rate, how are we doing, how are we performing. So if we look at yesterday on Wednesday, we had 32 leads for new HVAC systems come in. We closed one on follow-up. So that was from a prior day. We closed $10,000 in follow-up and we sold 16 systems for $231,000. So 16 out of 32, we were about 50 percent blended from a marketed turnover ratio. That's not bad. Blended. We're really looking for 55 plus. So we were a little light yesterday, but we'll look to improve on that today. Close rate is extremely important because you have to think every lead you probably paid for. So every lead that you didn't close, you paid for it, and you generated no revenue off of it. Pay attention to close rate.
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