Marketing is a must. But if you're not locked in operationally, every dollar you spend is fuel on a fire.
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that I spend more money on marketing? Should I start doing digital? Should I start doing all of these things? Marketing is a must, no doubt. However, you're setting dollars on fire if you're not locked in operationally. So to me, it is, let's look at our operational data and let's understand, are we operating at the levels we need to be operating in order for every marketing dollar to count? Because if our conversion rates really low, if our average tickets really low, we're gonna probably end up spending more money to buy a lead as we are gonna make off of that lead. And so we need to understand what our cost per lead is. All of the data that goes into making smart marketing decisions isn't about just putting an ad in the newspaper or running a TV commercial. We need to be able to track that. We need to be able to measure that. We need to know where we need to put our money to be most effective.
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