People can sniff out BS very quickly. Building trust with your customers comes down to two things: being honest and being authentic.
@officialchadpetermanTranscript
When we think about building trust, the biggest thing when it comes to knowing people is being authentic. Don't ask some dumb question because it was in the script. Don't say something dumb because well, someone told me to. If it's authentic, if you're curious, then ask. If it's not, then don't. People can see right through people who are being shady, thinking in their own kind of snake oil type deal. People can see right through that. So just be you, be genuine. If the guy's a car guy and you're not, tell him you're not. But that's a really cool car you got in your garage.
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