Most brokers will take your money and never set you up for success. Get reputable counsel long before you ever plan to sell.
@officialchadpetermanTranscript
there's a lot of quote unquote brokers out there that are only gonna take your money and not set you up for success. You should always be building your business to sell, whether you do or not, that's the most efficient form of business. However, you really need to get advice and counsel way before, if you are planning to do a transaction, way before you ever are going to. And you need to find someone who's extremely reputable and you need to find someone who understands the business. I have seen so many PNLs that have been looked over by brokers and they don't even have a labor in the correct area. They don't have a PNL that's even digestible because it's all over the place. To me, if you're coming to a broker, they should know the business well enough to make sure that that is all presented very well.
Download Transcript
Related Videos

Here’s the fastest way to know if you’re making money or just staying busy: know your three numbers. 50% gross profit. 35% overhead. 15% profit. If you can’t say where you stand on each right now, that’s the first problem to fix.

If I could only track five numbers in my HVAC sales department, it would be: revenue per lead, close rate, average install revenue, discount rate, and revenue to budget. Most owners track none of them daily and then wonder why the month got away from them. Measure every day and the numbers stop surprising you.

If your tech left for $2 more an hour, money wasn't the problem. The problem is there was nothing else keeping them. Techs spend most days working on their own. If the money's right, it's the one-on-ones, the organizational support, the daily encouragement that keeps them here. A small raise can't outbid a place people actually want to work and feel supported.

This is where we build technicians from scratch. Zero experience walks in, and electricians, plumbers, and HVAC pros walk out. Everything in this lab is functional. They can tear it apart, we can plant faults, and they can fail safely here instead of in a customer’s home.