Leads are a commodity. Knowing where to put your dollars, and when to move them, is the advantage
@officialchadpetermanTranscript
So when I think about lead aggregators like Angie's List, Thumbtack, Modernize, I think they're a source for leads. However, I think the most important thing you can do with lead aggregators is what you do outside of them and how you track them. First, how you track them. Every lead aggregator in my experience works differently in different markets, in different states for different trades. One lead aggregator may be great at generating plumbing calls, but it's terrible at generating HVAC calls. Who knows why? It's okay if they're generating leads that's good, but you need to know where to shift your dollars. And sometimes that means shifting your dollars from one lead aggregator to another. The other piece of that is the way lead aggregators work better, similar to paper click or LSA is building your brand. When people know who you are, they're more likely to click on your ad, even if it's on a lead aggregator. So work on the branding and make sure you're tracking every dollar that you spend with a lead aggregator.
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