As you scale, every part of your business becomes its own mini-business. Hire the specialists and experts who are passionate about the parts you’re not.

When you think about growing this company and you think about like impactful hires, for me it's all the things that I don't know anything about. It's finance, it's HR, it's marketing. All of those things, like I get the operation of the business. It's all the things that begin to be their own little business inside of your big business. Now it's not marketing, it's a full-blown marketing department. Well, we're gonna need specialists to run that. And so for me the impactful hires are finding those specialists that are really good and really passionate about that area of the business and empowering them to like, hey, go for it. Like you build whatever we need built, you do whatever you do, and I'm gonna listen to you. And I think that's one of the things that a lot of owners will push back on these specialists. I've always been like, hey, I'm an employee just like anybody else. If you tell me this is the policy and this is how we need to do it and so on and so forth, then I'll be the first person to follow the rules. 'Cause I gotta set the standard. So I think as you begin to scale and you bring in those specialists, that's when it becomes really fun because they think about so many things that you would have never thought about because that's not your passion and that's not your skill set.