Great branding transcends advertising. It plants a seed in a young person's mind today that grows into a career in the trades tomorrow.
@officialchadpetermanTranscript
In a home service business, brand is a huge piece of your marketing efforts. Here are Peter Men Brothers, one of the unanticipated consequences when we put our caricatures on the side of the van is that we all of a sudden overnight became superheroes to kids. So we get kids that stop by for autographs. We have employees that don't think we're real. We've done Peter Men Brothers birthday parties for kids, all of that to say. I think we're truly making an impact in the community. Hopefully on the younger generations who grow up and maybe one day say that I want to get into the trades.
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