The residential vs. commercial debate misses the real question: what kind of business do you actually want to run? I wanted to create a customer interaction unlike anything else, and residential is where that lives. It demands double the training, technical and human. That’s the cost of the more meaningful lane.

Residential or commercial, that's the big question. For me, being in residential for almost 14 years now, residential would be the one that I would build because, well, I've learned a lot over the years and could do that pretty effectively. Commercial is interesting and I think it has its positives along with its negatives. So it is residential, so I think you need to understand what type of business you wanna be in. For me, I was super passionate about really providing to the homeowners of our community. And so that's what drew me towards residential. Commercial, you're still helping out people, you're still taking care of problems and allowing businesses to operate. But my big kind of thing that I wanted to solve was how do we create a customer interaction that is unlike anything else? To me, residential is the pathway to elevating the trades within our communities because we get to come in contact with individual homeowners and their most priced possession. It's a little bit more intimate and I like that. Is it more difficult? Sure, there's challenges. We not only have to train on the technical side of things, we have the train on the customer service side of things.