It took me 10 mins of looking at her data and market research to figure out why this was happening and after this I gave her about 30 marketing ideas based on her new strategy to execute that would make her go viral while ALSO bringing in new clients 👀 #femalefounders #businessownertiktok #marketingconsultant #marketingpodcast #salesandmarketing

There's basically an awareness layer missing in your marketing, I would say. So basically right now, your audience is scrolling through your marketing. And they're looking at it as really interesting, like interior design tips and tricks, because they are unaware that they have a problem. They don't know how to fix on their own right now in their minds. The solution is, oh, I'm just going to DIY this or like, I have really good taste. To therefore, I can decorate my own home. However, if you're trying to sell a solution of let me come in and virtually design your home, I need to be looking for a solution to their problem. They don't understand that their problem is a problem yet. Therefore, they don't understand that your solution is something that they need that kind of marketing. That's marketing like, okay, if you DIY it three times, if you've returned a million things and you say this in a couple of your videos, right? You're like, listen, if you don't want to have to like, double buy all of this different stuff, like I think I saw it in one of your care cells that you did where it was like, here's how to pitch your significant other on like hiring me basically. And it was like, hey, we're going to stop having to buy things like multiple times. If you've had that rug in your cart for four months, if you've scoured Pinterest for hours, and you still can't figure out how to put a room together, if you've straight up copied someone else's room, and it looks wrong in yours. You don't have bad taste. You have a problem that has a professional solution in trying to solve it yourself basically for like two years. That kind of marketing doesn't really exist for you right now. It really is, I think the bridge between your audience right now and getting more inquiries. Another gap is that convert is where I would say you're losing the most. Okay, so this is where you need the most work. So I'm going to kind of break it into four pieces. Number one, you're not selling like the actual transformation. We've kind of already talked about this, right? You're selling the design portion, but the actual transformation is they don't have to do any of it. You source it, you lay it out, you render it, you tell her exactly what to buy. So their entire job is to say, yes, no, can we buy a different chair or give you some sort of feedback essentially as to how they want your design to be changed to feel more like them. That is the offer. That's why it is worth the money, and you really don't say that in your marketing. Okay, number two, your social proof is only the last chapter. So you post like, okay, I just wrapped this project with this client, and here's what I did. And sometimes it's a review, but what's missing is the entire story who she was before, what she's already tried, what she's scared of. Most of your buyers have probably been burned by someone or scared that they'll spend money and then end up hating it. This is something that we see in your objections, right? So like, what was the process like, and then what was the result? Nobody buys off of like a finished room, they buy off of recognizing themselves in the before of your clients. That's a sales psychology tactic called identity. You're looking at the after in your social proof, and they're like, oh my gosh, this is amazing. That looks so beautiful. I'm still going to go try this on my own.