And before anyone twists my words, this is NOT me speaking against verticalization. I absolutely believe verticalizing can be beneficial, especially in fashion and certain other categories. But the entire purpose of my page is to help creators understand what’s working, WHY it’s working, and how to make strategic decisions for themselves. Somewhere along the way, people became convinced that if they don’t verticalize, they won’t be successful. And that’s simply not true. You can verticalize and be incredibly successful. You can also NOT verticalize and be incredibly successful. There is more than one way to build a successful business. The goal isn’t to blindly follow a strategy. It’s to understand the strategy well enough to decide whether it makes sense for YOU.

is how you get rich on Wi-Fi money. If you're gonna give use, if you're in your vertical, it's not like that. TikTok actually knows exactly where to send your videos, but you're too stubborn to listen because you'd rather verticalize and/or do any of the other crazy things that other people have told you about TikTok shop. How do I know what I'm talking about? I have been studying this for the last two years. I have done over $10 million in GMV. I've also just had an article written about me from going from $61 audits to over $8 million in coaching sales. So clearly something is working. Listen, when I tell you I have a passion like for studying pattern recognition, I want you to hear me when I say this because it will make sense. When you make a video, it is going directly to who has already clicked on that product. Every single, this is gonna be different. I know it's gonna be different if you are doing top of funnel for a brand new product. It won't be like that. It will, awareness will need to be created. But if you're already working with products that have the awareness and/or are already being put out there into the ad spend world or being picked up by GMV Max, think about it. Every single time that you click on a product, what happens? You constantly see it on your for you page until you finally purchase it, right? So this is what happens when your videos go out and this is if you actually study GMV Max and you understand product selection, you're going to be able to, whoop, right into the game. But if you're so focused on followers and getting views and all these other random things rather than just how to convert and understanding why people buy things, you're doing it all wrong. You need to understand why people buy. So consumer psychology and then rig the GMV Max system, which is really not hard because you're literally being spit directly to who you need to go to. And this is exactly why I say be specific because if you're meeting them with 100 different reasons why they need this product, they already have decision fatigue. But if you give them one direct moment that it's gonna make their life a little bit easier and they're right there on that GMV Max and they finally, you're finally that decision where they check out, that's what matters. It's not about going viral and having, like, yes, 20K, 30K months off of one video is great but can you build stability with understanding why people buy and hacking that GMV Max system just like that? Like, stop worrying about if you're gonna give views if you're in your vertical, it's not like that. You're getting views based off of GMV. If you understand why people buy, you drop them in a specific moment and that GMV Max is kicking and that person finally decides who that's for me, you just close that deal. And that's how TikTok shop works and that is how you get rich on Wi-Fi money. I'm telling you, do it. Why should it happen? Start posting like people have already seen the product because they have, you wanna close the deal? You do not need to do top of funnel leave that to the big top dogs that are good at it. Just fucking get in there and close that deal. It's not, you don't need to go viral 24/7. You need to understand why people buy and close the deal and compound it, and compound it, and compound it. That's how you win.