This is how you make your content so valuable that people need to be part of your corner of the internet

Most people think making your content valuable means giving people education, knowledge, information, explainers, tips and advice, that's not really how it works. If you want to make your content so valuable that people follow you immediately, this is what you do. You shorten the gap between value and action. You make sure that people can use your value immediately. That's how you win. Because if I watch your video and I think oh, that was interesting, nothing really happens. But if I watch your video and I get the tips that I can use right away, I am going to follow you because value is not about what you're saying. It's about what somebody can do with what you're saying. You give me a product recommendation that I can go and buy on my lunch break and I love that product, you're getting followed. If you give me a tip that I can use immediately after watching your video and I find it useful, you're getting followed. You want to make it so simple that people don't have to think before they act on your value. If they haven't followed you already, the next time you come up on their feed, they're going to remember you as somebody useful and they're going to hit that follow button. It's not just about value, it's actionable value and that is what makes the difference.