These are four classic types of content that always tend to work if you do them well. I reach for one of these at least once a week.

There are four types of content that always have worked and probably always will work because they tap into this part of the brain that makes people so curious that they have to stick around and find out what happens next. They're impossible to scroll past if you do them well. I've been doing content professionally for like 15 years and at least once a week I will reach for one of these formats. The first is a transformation or before and after because when you hear a before your brain goes into a mild panic until you hear the after. It's like hearing half of a sneeze. Tapes into something called the zygonic effect where basically people hear unfinished questions, unfinished business. To make this work in your content you just need to make it clear that this is a transformation and an after is coming. The second is insider information. Something like "I'm a flight attendant and this is why I never drink a cup of tea on a plane." Or "I'm a recruiter and this is the first thing I notice when I look at your CV." This creates a gap between what the viewer knows and what you know. And it's even more compelling when they feel like they shouldn't know this information. It kind of feels like gossip. The third is a challenge or an experiment. I did 50,000 steps every single day for 30 days and here's what happened to my body. I'm trying to get my first brand deal. I emailed 50 brands last week and here's how they responded. And people just need the results. It's kind of for the same reason that you will continue to watch a quiz show until the final question even if you don't care who wins. The next is myth-busting content because nothing will make somebody stay put like being told that they're doing something wrong. So it could be a dentist saying "Stop rinsing your my side after you brush your teeth." So if you're ever stuck for what to post try one of those formats.