These are some tips to improve your bio using the "what plus why" method, which I've basically stolen from Simon Sinek's book "Start with Why."

Your bio sucks balls, no offense, but whenever somebody visits your profile, they're thinking, "Why should I follow this boring beige person?" But I know you're not a boring person, so I'm going to show you how to write a kick-ass bio that makes people need to follow you, without a second thought. This is called the Y+WAT method, and it's taken from Simon Sinek's book, Start With Y, and his big idea, very simple. People do not follow what you do, they follow why you do it. So your bio needs two things. First of all, your why, who do you help, and why do you care? And then a what? What do people actually get from following your account? Because I'm a content coach, I have reviewed a lot of terrible bios, and most of them go something like this. Dog trainer, daily tips, DM for inquiries. That is a what, a what, and a what. It's like walking up to somebody at a party and just shouting a content, and then standing there. It might be technically correctly what you do, but why should anybody care? Instead, think about your why. Why do you train dogs? Maybe you had a rescue dog that was so reactive, three different trainers told you to give up on him, but then you trained them, and now he's the calmest dog in the park. Your why might be something like helping owners of reactive dogs that are this close to giving up. And your what might be, daily tips that work on stubborn dogs. If I have a dog that barks at a bin bag, then I'm going to want to follow you. Maybe you're a nurse, and you create health content. And your bio says, nurse, health tips 25. Think about your why, maybe you were sick of seeing patients getting scared, googling things in the middle of the night. So your bio might say, an actual nurse, sick of Dr. Google scaring you, ham answers to the health stuff you googled at 2 a.m. Maybe you're a plant account, and your bio could say something like killed 40 house plants, so you don't have to, easy plant care tips for a beginner. Maybe you're a budgeting creator, you could say something like went from my overdraft to buying my first home in two years, money tips for people who heat spreadsheets. Or why is what makes you different? It's what makes you stand out across all the other creators who are posting about the exact same thing. Let you add your personality, add your identity, and it gives something that other people cannot copy because nobody has lived your experience. Get a notebook, get a pen and paper, and think about the exact moment that you decided to start creating content. Was it a particular thing that annoyed you? Was it a mistake that you saw? Was it somebody that inspired you? Because that's your why. And if you're really not sure what yours should be, drop a comment below, and I will take a look and give you a suggestion for your buy-up.