Apologies in advice for the example I used in this

Most content creators suck at telling stories, which is very unfortunate because storytelling is probably the best skill you can have. If you can tell a good story, you can literally do fucking anything. Storytelling is so much more compelling than just spiting information of people. It makes you memorable and it builds an emotional connection with your audience. I am going to teach you a storytelling framework that I teach to the members of my course, and community it's called the MESS storytelling method. Because all stories need structure. Every book, movie TV show that you consume follows a storytelling arc. Your content, not exempt from this. In fact, with short form content, it's arguably more important because people can scroll away from your content if they're not hooked. M in the MESS framework is for moment. You need to start your story at a moment of tension. Don't start at the very beginning a moment of tension. I'm going to give you examples throughout this video, and if you follow me, you will know my examples are unhinged, so bear with. So my story might start like this. It was two years ago today, and I was sat in this exact same spot when I find out that my boyfriend was cheating on me with my granddad. Then E is for emotion. This is where you kind of set the same, give some context, and describe how you were feeling. I have been with my boyfriend for two years, and everything was going really well. My family loved him, like absolutely loved him, which should have been a sign. But I noticed things were kind of weird when we spent time with my grandparents. He would often disappear off with my granddad to do things around the house, and this felt kind of off to me. There was something in my gut saying this isn't right. Then S is for shift. This is where you move towards the moment of climax in the story. You describe the moment where things changed. One day I was at my grandparent's house while my boyfriend was at work, and my granddad's phone was on the table, and I noticed something weird. A snapchat notification popped up, which is odd because my granddad struggles to text me back, so why is he using snapchat? But that was not even the weirdest part. The weirdest bit was the notification was from my boyfriend. So naturally I asked him about this. I asked my boyfriend, and he was like, I don't know, it was probably somebody else with the same name as me, but still my suspicions were raised. So I did what any unhinged woman would do, and I snooped through his phone, and there I find it. Flirty messages back and forth on snapchat with my granddad. And the final S is for solution. This is the wrap-up of the story, and this can sometimes contain a lesson that you've learned from it. This is what can sometimes make your content valuable to people. Sometimes the story on its own is valuable enough if it's shocking or funny enough, but sometimes you need some message to take away. After all of that, I cut contact with the both of them. It was hard, but it's taught me some important lessons, like you need to trust your gut with people, and also betrayal can come from the people closest to you. So use that for the next story that you tell. If you want more free marks just like this, you can join the content club and learn how to create good content to get results. If you want in, you can use the discount code grow2026.