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Here are a list of things that you can do to make your account stand out, even in the most overcrowded niche

@lana.k.social
14.1K views943 likes2:18ENApr 12, 2026
520 words2926 characters30 sentencesReadability: Middle School

Transcript

If you're in an overcrowded niche like motherhood, fashion, fitness, beauty, wellness, book talk, you need to make your account stand out. It is a complete non-negotiable at this stage. And I'm going to talk you through a couple of ways you can do that. These are things that I teach inside the content club, which is my course in community for content creators. A lot of those members are in overcrowded spaces and they use these things to stand out. Our thing you can do is really simple, just make your content more specific. Create everything through a very specific lens. So let's say, for example, you post content about 80 HD, do it through the lens of a 20-year-old or 80 HD tips for burnt-dyped moms or for newly diagnosed man in their 50s. A lot of people get scared to do this because they're scared. It will narrow their audience and limit their reach, but the opposite is true. It just helps the algorithm understand who your content is for to get it to more of the right people. Next thing you can do is build a signature recognizable format. So I work with a creator called Faye, who is a fashion creator, and she started doing these videos with a green screen Pinterest background and text on the screen, similar structure every single time she became known for this. And in fact, a lot of other fashion creators have started replicating her structure. But when you're the originator of a style, you're always going to be one step ahead of everybody else. The next thing is a technique I teach in the content club called The Second Beat. This is a line that you deliver after you've said your hook that sets the tone and injects personality into your content. So you're not just delivering information, you're making your content entertaining in a really unique way. Take a counter stance. If there are popular things that everybody believes on follows within your space, take the opposite position. If it's something you don't agree with, this will make you very memorable. Make all of your advice completely personal. So instead of doing a video that's like high to manifest your dream car, make it high, I manifested my dream car. If you're in an educational space, always give examples in your content, give examples of how your methods have worked for your clients. And again, if you're in an educational space, create your own frameworks and name them. If you're, for example, posting manifestation tips, maybe you create a framework called the 3% framework and you mentioned that in your content, a lot until you become known for it. Barrow things from outside of your niche. You should be looking at content that is not what you post a bite to gain inspiration on all their sides of the internet and what's working there. But I'm telling you now, if your content looks, fails and smells like everything else in your niche, you're not going to grow. There's a limit to the growth that you will achieve.