I’ve been gate keeping these

Three very specific types of content are dominating right now in 2026, and my clients are getting stupidly good results from these. And to be honest, I've been gatekeeping this a little bit, just to kind of test that it definitely works, but now that I'm certain, I'm ready to tell you what they are. The first type of content is thought leadership content. We are in an era of information overload. People can get tips on advice from anywhere. Other content creators, search engines, AI, your next door neighbor, if you catch them at the bins. If your content is all three tips for this, one tip for that, it's not necessarily that this type of content is dead, it's just a bit tired. Thought leadership is your opinions, your perspectives, your frameworks, what you do differently. It's taking common beliefs in your industry and flipping them on their head. If you're a lifestyle creator, it's predicting trends. It's telling people what the next viral product is gonna be. The next type of content is experienced lead content. We have a lot of how to content on the internet. And again, there will always be a place for this. It's very searchable, very helpful. But what's working better right now is high eye content. So what this would be is instead of a video like how to get abs, it would be something like I tried to get abs in 30 days without cutting carbs. Here's what happens. This works because it is personal. It is specific. It's more believable. And most importantly, it's something that other people can't copy because it comes from experience, which is convenient because everybody on the internet is just putting a remix on each other's content right now. And typically it converts better because people aren't gonna follow you because they think, wow, this is a good tip. They're following because they think, oh, that worked for her. That might work for me. And the third type is a signature series. If you can create a repeatable format that you do daily or even weekly, that people come back for, that people recognize you for, that people know you for, you will grow so much faster. There's a girl I follow on Instagram who is getting chat to be paid to give her a to-do list every single day so she can hit her yearly goals. I watch it like a hawk. There is another content creator who has a bob hairstyle like mine and she does a different hairstyle every day for a hundred days. Obsessed with that. The key with the signature series is that the viewer has to be the hero. It has to be in service of the person watching. It has to be valuable and it has to take people on a journey. I have an entire module inside the content club which is my course and community all about a signature series because a lot of people get this wrong and do it really poorly. But if you get it right, this will accelerate your growth like nothing else. Really, what all three of these content types boil down to is giving your audience something that they can't get anywhere else. Content that's impossible to copy content that is you coded essentially.