You should be clustering your content. This is one of the most effective content strategies and it’s something that I really focus on in the content club. Here’s a brief overview of how it works and how you can use it for your account.

Cluster your content, cluster your content. If you want to grow your account, you need to be content clustering. Content clustering is a technique that I teach in the content club, which is my TikTok course in community. And one of the techniques that people find most effective. For example, this is Emma. Emma grew her account from 8,000 followers to 13,000 followers basically overnight from content clustering. She's now at over 20,000 followers. So I'm gonna talk to you a bit about what content clustering is, why it works and then give you examples of how you can make it work for your account. So what we tend to do when we're creating content is we come up with an idea for a video, we do that video and then we move on to something else. We do another video on another idea and then move on to something else and so on and so forth. And basically what happens is you end up with a bunch of orphaned videos that don't connect together and probably appeal to slightly different audiences. For example, if you're somebody who posts about skin care and let's say in one video, you're talking about rosacea and then the next one you're talking about acne and then the next one you're talking about like oily skin. Those are all appealing to different audiences. The person with rosacea is not gonna care about the other content about acne or like dermatitis or whatever it is. So that makes it really difficult for number one for the algorithm to figure out what you post about and who your audience is but also for people to follow you because they might not see long-term value in your account if you're jumping from topic to topic. So content clustering can fix this. Content clustering is when you take one topic and you spend the next seven to 10 days focusing all or most of your content on that topic. Like at least 80 and a 90% of your content should be focused on that topic. And basically you come at it from lots of different angles, lots of different types and styles of videos on that one topic. The reason this works is number one, it helps train the algorithm. If you're posting about the same topic consistently, TikTok starts to get a better understanding of who you are, what you post about and gets better matching your content with the right audience with every single video you post. Number two, it's really good for experimenting with your content to find out what style of content works for you. So if you keep the topic the same, that's your element of control, that stays the same. You can then change the style of video, short videos, long videos, talking to camera, voiceovers, text on the screen, photo carousel posts, loads of different styles, negative hooks, bull hooks, question hooks, change the style keeps the topic the same. You will very quickly start to figure out what you are good at, you'll start to see patterns. But number three, the most important reason is that it's really good for converting people into followers. When you are consistently giving value on the same topic that appeals to the same audience time and time again, you're indicating to that person that if they follow you, they're going to get more long term value from you. So it's really good for that. So let me give you examples of how this could work for you. Let's say you are a sleep trainer for babies and you're going to focus your content cluster on 5 AM wakeups. You could do one video that is like here are three reasons why your baby keeps waking up at 5 AM. You could do here are two quick fixes if your baby is waking up at 5 AM every single day. You could do some negative hooks like here's the one bedtime mistake that's causing your baby to wake up at 5 AM. You could do some stat-based content. Did you know 60% of babies wake up at 5 AM every single morning? Here is why. You could do some searchable content. Why do babies wake up at 5 AM and how to fix it? Like I said, this is something that I teach in the content club, but I also have an AI tool that helps you come up with content cluster ideas. I'll put on screen how this works. Basically you enter a topic and it will give you lots of different types of videos you could do on that topic. That comes as part of your access to the content club along with lots of different AI tools and coaching with your account as well. And because you've watched this very long video until the end, if you would like to join the content club, use the discount code grow 2025 and that'll get you 20% off.