Just my two cents

This video's probably gonna get banned or removed, but whatever. The easiest and pretty much the only way to win at content is just to give the platforms what they want. And the only thing that social media platforms care about is making money. And we know they only care about making money because there are things on social media that are genuinely harmful to people and instead of spending time trying to fix those things, there's spending time creating new features that will just keep us more engaged. A way that social media platforms make money is through advertising. Creators make content that brings people to the app. The algorithm is designed in a way that keeps people on the app for as long as possible. The algorithm collects data on what people engage with and care about on what they're interested in and then advertisers pay to access that data, get their products and services in front of the right people so that those people will purchase their ads, perform well, and then they spend more money. It's like a weird dystopian hamster wait. So if you want your content to perform, you have to understand what the platforms are actually rewarding. It rewards content that brings the right people in those high commercial value audiences that are more likely to spend. It rewards content that keeps people watching and makes them interact. And it rewards content that is easy to categorize so they have more data to provide to advertisers. This does not mean that you have to become a little dancing puppet for the algorithm and just create content that you know is going to perform well. The best content sits in the overlap between what the algorithm wants and what is good for your audience and what you enjoy as well. So here's how you do both. You create content on relevant topics. Create content on current events, trending conversations, evergreen topics that people are always interested in, searchable queries. If your content is about something that nobody is thinking about or caring about or searching about the algorithm has very little incentive to push it. Second, make your content so unbelievably easy to categorize. Make sure it hooks the text on the screen, the visual context, spell out what this video is about and who it's for. Next, create content that keeps people watching, use hooks that grab attention, use curiosity, use tension and use good structure to keep people there until the end. And make your content bingeable. Create videos that make people want more. This is where recurring series, like signature series, content clustering all come into play. So you're not creating content for the algorithm instead of your audience. You're creating content for your audience, but in a way that the algorithm can understand, categorize and distribute very easily. That's the game. That's what it is.