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One step to prime, cover, and set. Introducing the NEW True to Myself Natural Matte Longwear Foundation that does it all in one step. Buildable medium-to-full coverage with a velvety finish that moves with you and looks even better over time. Seamless, effortless, made to keep up. Use the NEW Soft Touch Makeup Blending Sponge dry for medium-to-full coverage, or damp for a lighter, more sheer finish. Shop all 48 shades for $38 (USD) April 2, or get it early exclusively on the @sephora mobile app April 1. #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #mattefoundation

@rarebeauty
4.1M views107.2K likes0:17ENJun 11, 2026
44 words230 characters5 sentencesReadability: Grade 2

Transcript

this foundation has been years in the making. My team and I wanted to create something that looks and feels like skin. And my favorite part is three and one. It primes, covers, and sets your face in one easy step. Ready, set, go!