We’re as layered, vibrant, and beautiful as the shades we wear. 48 shades. 48 stories from women across the Latin American diaspora reflecting the beauty and depth of this community's experience. Every story belongs. Find your match in True to Myself Natural Matte Longwear Foundation, now at @Ulta Beauty. #rarebeauty #rarebeautyfoundation #parati #selenagomez
@rarebeautyTranscript
I would have really, really appreciated seeing like a lot of the diversity and beauty that I saw today on set. I do really have that growing up. It's really full circle and it means just so much more that something that looks like me isn't a campaign.
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One step to prime, cover, and set. Introducing the NEW True to Myself Natural Matte Longwear Foundation that does it all in one step. Buildable medium-to-full coverage with a velvety finish that moves with you and looks even better over time. Seamless, effortless, made to keep up. Use the NEW Soft Touch Makeup Blending Sponge dry for medium-to-full coverage, or damp for a lighter, more sheer finish. Shop all 48 shades for $38 (USD) April 2, or get it early exclusively on the @sephora mobile app April 1. #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #mattefoundation
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