Ranking books I read for script writing
@lacedmediaTranscript
The Wizard of Ads. A tier for sure hands down. It flips something in my brain to be able to take any concept, hook, sentence, word, and make it creative. Save the cat. C tier, it's more for people that are wanting to learn how to write movies. I mean, there's some value in there for sure. It's not a waste of time, but you can't really relate it to short form scripting that much. Start with why. So most people wouldn't categorize this book for script writing, but every single time I make a video that's intended for conversion. There's never a time where I'm not thinking about this book. This is B tier for sure. Great leads. This is an S tier. There is nothing else better. If you can grab a copy, go and grab it. I paid $200 for mine. Ogle V on advertising. This is another S tier. Everything about this book is golden. It will improve your hooks, improve your visual text hooks. They show examples of the best winning ads and headlines from its day. One of the best.
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