
Explaining what your retention graphs mean so you can improve your hooks, CTA’s, curiosity gaps etc to improve increase your video views
This means you have a bad hook, this means you have a bad CTA, this means the value was bad, this means there was just one bad moment, and this ba...

Ranking books I read for script writing
The Wizard of Ads. A tier for sure hands down. It flips something in my brain to be able to take any concept, hook, sentence, word, and make it cr...

Never place your CTA’s at the end of your video
Never ever ever use your call to actions at the end of your video if you want thousands of people commenting Here's where you need to place it ins...

4 techniques used in almost every viral video because it forces people to watch your videos
This means you have a bad hook and here's how to fix it. After studying thousands of viral videos, I found a pattern. Every viral video uses these...

Hooks that create immediate pattern interrupts
Contradiction hook. Narcissist of the most caring people in the world. Taboo hook framework. Your wife will eventually cheat on you. Disparity hoo...

Inject scenarios into your hooks. It forces the viewer to visualize what’s happening, which makes the hook more entertaining and harder to scroll past
How do you write hooks so good? People can't swipe away. To the point, you control their attention. I'm gonna show you one technique that will do ...