It's not your job to determine if your content is good enough. It's your job to post the content and let your audience decide, but there are things you can do to stack the odds in your favor.

You could learn literally everything there is to know about content creation, but you'll still not be able to accurately predict whether a post will do well before you post it. But that said, there are some things that you can do to improve the chances of peak performance. This is day 12 of the creator climb, my 31 day growth challenge, where I'm going to help you grow your account one small step at a time. And today I'm going to give you a seven question checklist for you to run through every single time you have an idea for a piece of content. You cannot control performance. Every single post you do is an experiment to an extent, but you can control probability. So it's your job to stack those odds in your fever. So the first question is, am I genuinely excited to make this piece of content? Because emotional contagion exists in content. And if you're bored when you're talking about it, why would somebody be excited to watch it? The second question is, does my audience genuinely care what I'm talking about? Is this something that they're searching for? Is there demand for this? Are they talking about this? Does it really have to one of their problems? One of their desires, is it something they're going to find really relatable? Question three, am I adding something new to the conversation? If you're talking about a topic, are you giving a new piece of information, new knowledge, a new perspective, a new opinion, a new story, a new example, a better way of explaining something? Don't have to invent a brand new topic, but you do want some element of novelty to make people choose your version of this discussion. Question four, would somebody be able to summarize what this video is about in one sentence or less? The algorithm and people need clarity and simplicity. Question five, does the beginning of this video make people curious? Do the first couple of seconds earn the right to the next couple of seconds? Question six, and this is a very important one. Does this fit what I want to be known for? So if this video went really viral, got you millions of views, would you be delighted, or would you be like, "Oh no, now everybody's going to know me as the best-being guy." And then finally, would somebody have a reason to follow you after watching this video? Is there something in there that gives an indication of the future of your content? Like, this is not a pass or a field test, it's a sharpening total. So if you score like five out of seven, that's still great, maybe try and improve it a little bit. So your mission for today is to find a content idea that you've come up with during this challenge and run it through that checklist. But remember, it's not your job to decide if the content is good. It's your job to stack those odds in your favor, post the content, and let your audience decide. And if you want some help or feedback on any of your ideas, come and join us in the content club. That is my course and community where every single day we're going deeper on these missions and helping each other out.