These are two of my favorite retention techniques to add after your hook to make sure someone doesn't scroll away.

Um, bad news. Uh, good hook will not see if you're boring video. A hook is there to grab attention, but it doesn't mean the person watching has signed a legally binding contract to watch the next 57 seconds or whatever. You need to do something to keep attention, and that's what we're going to talk about in day 15 of the creator climb. My 31 day growth challenge where I'm going to help you grow your account one small step at a time. So I'm going to teach you two techniques that I use for retention in pretty much all of my videos, and I actually teach these to content creators as well in the content club, which is my course in community. The first technique is called a second bit, and this is one of my favorite techniques. A second bit is a line that you deliver immediately after your hook and it bridges your hook to the rest of your content. The best way for me to explain this is to give you an example of what I mean. So let's say, for example, I am a beauty creator. I could start my video by saying something like I've spent 500 points testing viral findations, and now I'm going to tell you which ones are worth your money. And like that is fine as an opener, it does the job, but it sounds a bit like a PowerPoint presentation. There's not a lot of personality. So instead, I could say something like I've just spent 500 points testing viral findations. I couldn't afford my rent last month, but I'm about to see a bunch of money by telling you which ones are worth it. So it's the same information, but just a bit more personality, and it tells people why they should watch your version of this information. And there are loads of ways to use a second bit. I detail all of these in the content club, but one of the best ways is to add humor, say something with a sarcastic unexpected, but you can also use it to add contrast or raise the stakes in your video. So this might sound like something like this is the mistake that I see first time buyers making all the time, and by the time people notice it's usually too late. Now the second technique is something called a rude map line, and this comes after the second date where you tell people where you're going to tick them. In my videos, you'll notice that I usually say things like, and now I'm going to explain exactly why this happens, or I'm going to give you my three-step process for making this possible. At the start of this video, I told you I'm going to teach you two techniques to help with retention. This line lets people know that there's going to be pay off, and lets them know why they should keep watching. Content needs structure. It doesn't mean that every single video needs to be really formulaic, but people need to know where they're going, because that's the key reason why people scroll away when they feel like they're not going to get anything new by continuing to watch. So putting this all together, it might look something like this. This is how I get 30 grams of protein into every single breakfast without eating eggs, because if I see another boy leg this week, I might lose the will to live. So these are three high protein breakfast thighs swear by, and they all tick under 10 minutes. So today's mission is to take the hooks that you've worked on over the past couple of days in this challenge, and then add a second date, and then add a rude map line. If you're a member of the content club, we'll be diving into this in the community helping each other out with this. There are worksheets and exercises to to complete as well to really make this stick.