I’m realizing this conversation around AI is unavoidable, but is often either blind hype or total fear. No nuance. So I'd love to hear your thoughts: Where should AI belong in the creative process? Is it just another tool in the workflow… or is there a point where it crosses into territory that should stay human? I don’t want hot takes. I want real opinions. If you work in design, production, post-production, or anything from concept to creation, what’s the line you personally won’t cross? I’ll be in the comments with you. And yes, the humans at Adobe really are listening. #AdobePartner

Does AI belong anywhere in the creative process? Brief concept, all the way to execution. After not a lot of AI brand deals this year 'cause no one seems to want to have a nuanced conversation about it, but that's why I partnered with Adobe to have this conversation because they wanna know what you think. So I'm gonna go off script and they seem okay with that. I don't know if I have a stance. I'm an art director. Most of my work is here in ideation, in the concept phase. I mock up stuff, photo bash, other people's images, steal references for my favorite photographers, all the time, in hopes that I'll persuade a brand to buy a campaign to let me hire those photographers and DPs and artists so that we can execute that campaign for real. It's a lot of Photoshop. These are chocolates, by the way. Content to wear a fill, loving generative fill because 90% of my work never sees the light a day. It's pre-execution, pitch decks. This is Firefly Boards, by the way. It's great for this phase of collaboration. AI obviously helps with mockups and you can remix images, pull in other references. This part is hardly pure AI. In fact, you can sense when the echo chambers of trending styles starts to pull the work towards that sea of sameness. So there is creative incentive to not just chase efficiency. And then you get to execution, public facing, and that feels like more sacred ground. I wanna hire real humans. I want the audience to feel that effort. Even if those humans are using these tools, or should execution even be that sacred? If the utility is just marketing, we could just let the demand of consumers tell us what they're craving. So all of that is what I'd love to hear thoughts on. Because Adobe is actually willing to listen, which I appreciate, because I don't think it's all an individual's responsibility to figure this out.