Some of these genuinely blew my mind. On a mission to find the latest innovation in fabrics you can use for your clothing brand. #streetwear #clothingbrand #fashiontiktok

I hunted down the most innovative fabrics in fashion that the big brands don't want you to know about. What they're showing us now, we haven't even heard about yet in the West. It's pretty crazy. If this fabric, when it rubs together, it makes like a minty smell come out. I think how is that even possible? It's just, oh yeah, I opened up a huge, new direction for sports, whatever. But maybe you make it so all my clothes from now make you smell a mint when you wear them. That's crazy, that's mental. All of these products here have made out of paper. I still feel like a cotton and hemp mix, but they're all made out of paper. It's all completely eco-friendly, recyclable. Keep an eye out for this. This is a major breakthrough in sustainability and fashion. And this could really change the game. To use this, use words and paper and trees instead of having to farm endless cotton. Yeah, super exciting to see this. And it feels amazing as well. Finally, I found this heat-reactive material which a few brands have been using recently. Most notably was the merger product that went viral last year. I'm sure you've all seen that one. Material like this has so much potential for products. The fact that customers can basically customize it to themselves means each wear feels unique. Finding a new way to use this can definitely help a brand blow up on socials.