Some of the coolest clothing brand stores I’ve ever seen - just a quick dive into some of the retail stores I found out in Seoul #streetwear

the fashion stores in South Korea were like taking a step into the future, so I had to check it out. Firstly, this night store was ridiculous. It was like an art gallery. The stores for the sculptures and paintings they've got independent artists to do, and the designers are whole for it like being in a spaceship. There wasn't even that many products, but the ones in there, I'd never seen night do it like this. We definitely don't get this kind of designed back in the UK, and that was about 20 things I wanted to buy. The top floor had this sick photo room, so we had to run that up. It was definitely one of the coolest stores I've ever been to. One of the staff in the night store said if we liked that place, we'd love the Jordan store too. They hadn't been in my radar for years, but this was like a whole new life to the brand. The attention to detail of this place more catches your eye first. They had this chaining on the wall that looked like laces, the product display fell at the old easy runways, and a whole shrine to Michael Jordan. However, the main event was yet to come, as we headed upstairs. They had a light reaction room where you could test a pair of Jordan's before they even came out to see how they'd feel on court, but lastly, gentle monster. If you don't know these guys, you can get to know. While strangers are store and soulers, just down this small alleyway, almost hard to find. They mainly sell sunglasses, however, you'll just be bombarded with insane surreal sculptures and architecture. It's almost hard to find the products themselves. You'll go through an artistic experience and literally can't turn back until you've gone the whole way through. An amazing example of how creating an atmosphere around your brand can make simple products exciting. Comment below a better store than these and I'll go visit it.