Here’s how to make your storytelling so addictive, it is scientifically impossible to skip. #socialmedia #marketing #video #contentstrategy #contentcreator

Instead of making your story telling so addictive, it is scientifically impossible to skip. This is called the Dopamine Addiction Loop. It's only four steps, but it uses the exact same psychology casinos used to keep people gambling. Step one is the stakes. To get any dopamine to release, the viewer has to care about your story in the first place. To get them to care, you need stakes. Stakes are three things. One, a character someone can root for, two, something at risk, and three urgency. For example, the stakes of a story could be me as a character have to sell my house if I don't complete some mission in just two weeks. And the stakes don't need to be life or death, they just have to be personally relevant for your ideal viewer. Step two is the big question. This is where you give enough context to have a super juicy question pop in the viewer's mind. The stakes are what make them pay attention, but the big question is what makes them really curious and want to keep watching. In the casino, the big question that happens when you're playing Blackjack is which card is going to come next. Now step three is the head fake, and this is really where you hook them. The head fake is where you contrast against what the normal viewer should believe. So if my stakes and big question leads someone to assume A, then I snap the story in a different direction to reveal B instead. This is the art of contrast, and it's what makes your story truly addictive. It's why mystery novels and suspenseful movies are beloved by so many people. Those types of stories almost always reveal a crazy head fake, no one saw coming. Alright, now step four, the last one in the addiction loop is the Rehook. Just like a casino tries to deal you the next Blackjack hand as soon as possible, you want to try to re-hook the viewer as fast as you can. Some stories have one addiction loop throughout the whole thing, but great stories have cascading loops that go in succession. This combination stakes the big question, the head fake and the Rehook is all you need for a super-addicting story. Now if you want to learn how to actually do this with real examples and tactical tips, I've got a full video that explains the entire thing. Over 100,000 people have watched this and it's being shared all over YouTube. Comment storytelling and I'll send it through so you can watch it.