Gaming companies that got lowballed on a deal and made the other side regret it forever
@ahmedsbusinessTranscript
Gaming companies that got low-balled on the deal and made the other side regret it forever. In 2008, Gaming Giant EA offered to buy Take 2 Interactive for roughly $2 billion, and the timing was no accident because Grand Theft Auto was just weeks away from launching, and EA wanted to close the deal before the world could see how big that game was about to be. But Take 2's chairman, Strauss Selnik, wasn't having it. He called the offer opportunistic and said it massively undervalued the company. So, the board rejected EA and adopted a poison pill to block a hostile takeover. When that didn't end, EA went directly to the shareholders with a public trade offer, and extended the deadline five separate times over seven months trying to force Take 2's hand. But then GTA 4 dropped on April 29th. It sold 3.6 million copies on Day 1 and 6 million copies in the first week for $500 million in revenue, breaking entertainment industry record. EA still insisted their $2 billion offer accounted for all of that, and by September EA walked away. But here's what Take 2 was actually sitting on. GTA 4 alone generated over $2 billion in left-time revenue, matching what EA offered for the entire company from just one game. Then GTA 5 came along and sold over 230 million copies. Take 2 when it requires Inga for $12.7 billion, and today Take 2 was worth around $39 billion, nearly 20 times what EA tried to buy them for.



